Many of you know that I had a Breast Cancer scare a few years back (see my post about my biopsy), so October serves a special time for me to celebrate my life and remember those who have lost theirs to this terrible illness. Since I am a WWE Mom Ambassador, last year I received a package from the WWE containing shirts they were selling as part of a partnership with Susan G. Komen to raise funds and awareness for breast cancer research. I have to say that I have continued wearing these shirts throughout the year, and even brought one of them with me to have it signed by Mark Henry and Natalya in NYC while I was at an event there in July.
Well, I am excited to tell you that they have teamed up with Susan G. Komen again for National Breast Cancer Awareness Month this year and have new gear you can purchase to help support the cause. (In case you haven’t noticed, I love supporting social good projects). The WWE Superstars and Divas will be wearing co-branded Susan G. Komen and WWE apparel, and WWE platforms will be “going pink” in support of National Breast Cancer Awareness Month. As part of this year’s “Rise Above Cancer” campaign, WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events. Fans can also donate $1, $5 or $10 to Komen upon checkout from WWEShop.com.
To support Komen’s mission, WWE will utilize all its assets including WWE Network and TV broadcasts, live events, PSAs, digital and social media to generate awareness and encourage fans to get involved. Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer. Fans have the option to turn their Facebook and Twitter profiles pink to show their support via a Rise Above Cancer Twibbon. In addition, a co-branded WWE and Susan G. Komen flag will be flown outside of WWE’s corporate headquarters.
“We are so grateful for our partnership with WWE,” said Christina Alford, SVP of development for Susan G. Komen. “Their ‘Rise Above Cancer’ campaign reaches women in communities across the country, bringing awareness and helping us fund lifesaving research, and support to families living with breast cancer who need our help today.”
“WWE is exceptionally proud to continue our partnership with Susan G. Komen and its support of breast cancer research and awareness,” said WWE Chief Brand Officer Stephanie McMahon. “WWE remains deeply committed to this movement, as we utilize our global platforms to raise awareness and funds for a disease that impacts so many people around the world.”
Susan G. Komen and WWE have a history of success in raising awareness and funds for the fight against breast cancer. The partnership launched in 2012 and has generated more than $1.5 million for Komen to date. This past May, Komen and WWE teamed up again to support the Washington, D.C. Race for the Cure and National Women’s Health Week.
Susan G. Komen is the world’s largest nonprofit funder of breast cancer research, and funds community outreach programs, public advocacy and global programs. Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related deaths among women in the United States. There are more than 3.1 million breast cancer survivors in the United States today. For more information about Susan G. Komen, breast health or breast cancer, visit komen.org/wwe or call 1-877 GO KOMEN.
Disclosure: I am a WWE Mom Ambassador and I was not compensated for this post. All opinions are my own.