WIT (Women in Toys, Licensing & Entertainment), celebrating its 25th anniversary this year, is the leading global networking organization for professional women in the toy, licensing and entertainment industries. Each year, they host the Wonder Women Awards Gala as both a fundraiser for their foundation, and as a chance to honor the leading women in the industry.
Now in its 12th year, the gala will honor nominees in the following categories:
- Retailer of the Year
- Rising Star
- Social Responsibility
- Social Influencer
The Social Influencer category is a new category designed to recognize those individuals who have the most influence over potential buyers. This includes audience reach, expertise and credibility, and the strength of relationship with their followers. Nominee examples are journalists, bloggers, YouTube vloggers, industry analysts, celebrities and brand advocates.
I am both honored and overwhelmed by the fact that I was nominated for this award alongside Melissa & Gracie Hunter from the Mommy & Gracie Show, Melanie Notkin from Savvy Auntie, and Natalie Diaz from Twiniversity.
According to Fortune Magazine, there was a 9.4% increase in toy sales with film tie-ins in 2015. Many of you might recall that I do a lot of work with movies and toys related to movies, like Star Wars, and that I’m also a Care Bears Share Your Care Ambassador!
I’d totally appreciate it if you could comment and/or share this announcement on the WIT FB page: http://bit.ly/WITSocialInfluencerHeatherLopez
I am very excited to be traveling with my family to NYC in a few weeks to experience the International Toy Fair and the Play Fair, as well as to learn if I have won this prestigious award. I could not have done this alone. Alongside my amazing team of friends and mamas, I have been able to show the industry the power that we hold to drive purchase decisions. I also credit a trailblazer I look up to with high regard, Maria Bailey, as well as my good friend, Debbie Bookstaber, who has helped open so many doors for Bloggin’ Mamas.
I look forward to continuing to build our influence this year, and with providing more opportunities for our mamas to grow their own blog businesses. I also look forward to finally officially launching my daughter’s Youtube show, DittlesWorld, so that we can review even more toys and movies!
#ToyMamas Twitter Party 2/11/16 at 9p EST
Stay tuned for an announcement! I’ll be hosting a toy-themed twitter party right before we head off! If you would like to sponsor the party and my toy fair coverage, please email email@example.com
Join Me in NYC!
12th Annual Wonder Women Awards Gala
Sunday, February 14, 2016 – 6:00 PM
Grand Hyatt New York
6:00 – 7:30 PM, Empire Ballroom Foyer (Ballroom Level)
Cocktails & Networking
7:30 – 10:00 PM, Empire Ballroom
Dinner and Awards Presentations
10:00 PM, Empire Ballroom Foyer
Grand Hyatt New York
109 E 42nd Street
New York, NY 10017
We will be in town from the 13-16. We will most likely be checking out the Play Fair on the 13th and 14th. I’ll be at the Toy Fair on the 15th and 16th. If you would like to schedule an appt with me, please email firstname.lastname@example.org
Disclosure: My awards dinner ticket is being provided by GennComm.