Public Service Announcement

Hispanic Heritage Fund

I am posting this on behalf of the Ad Council and the Hispanic Scholarship Fund (HSF) to share this information for Hispanic parents and help them to access the resources they need to help their children prepare, plan, and pay for college.

Parents play a critical role in helping their children navigate the college application process and access the resources and support needed to excel in college and beyond. The new PSAs focus on parents, encouraging them to visit to find information they need to guide their children through the application and enrollment process—and also to ensure that they have the financial resources needed to graduate.

Did you know that Hispanics account for 19% of all college students, ages 18-24? That’s a major increase, up from 12% in 2008. What’s more, 69% of Hispanic graduates are now going directly to college after graduating high school, a rate that is higher than that of the general population.

But the surge in Hispanic college-bound students presents a greater need for more information about college and financial support. As all parents that have college bound students can attest, navigating the application process can be daunting.

Parents are the support system that kids need to get to and through college, but parents need support and encouragement too!

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I am being compensated as a Twitter Party Consultant by Element Associates for the Twitter Chat. This blogpost was posted without compensation, in support of a social good campaign.