This post is brought to you by our sponsor, Russell Brunson. The opinions expressed below are my own.

Tracking PixelIf you’ve been following me on Instagram, you may have noticed me posting daily to my IG Stories about a challenge I am participating in. You can follow along via my highlights at @heatherlopezceo I’ve been reading “Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers” by Russell Brunson, and participating in the 30-day #TrafficSecrets Challenge. In this challenge, I am learning key strategies to help increase my site traffic, with a big portion dedicated to using social media platforms more effectively.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers book cover

Have you heard of ClickFunnels? Well, Russell Brunson is the CEO of this $100M software company, founded in partnership with Todd Dickerson in 2014.  It became the fastest-growing non-venture backed software company in the world. Russell is also a Best-Selling Author that has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and popularized the concept of sales funnels.

Russell Brunson

You may have noticed, I don’t quite have a sales funnel going on my blog just yet. It’s not that I don’t know what they are, it’s just that I haven’t been able to find the way to use them without feeling spammy. Well, I should say that until now, I haven’t.¬† Russell really goes through some classic and foundational direct marketing techniques that you may have heard about, but never actually put them into action. He forces you to dig down and step out of your comfort zone to get acquainted with your audience so that what you are offering them feels more like you are helping them than trying to sell them. They really are very useful techniques that can be applied across any industry, and will help you see opportunities that not everyone else sees, as well as allow you to be on the front end of new trends.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Right now, I still feel like I am in the discovery phase. I’ve been in business for over 10 years, and yet, I am almost brand new in some senses. I re-branded this year to coincide with my 40th birthday, and decided to focus more on fulfilling a mission that’s part of my overall purpose. That mission is to help moms build their businesses so that they can have more money and time for what they treasure most. This challenge has really allowed me to hone in on my dream customers, what they need, how I can help them, and where to find them. You can have an amazing product or service, but if your consumers can’t find you, it’s most likely going to fail. In Traffic Secrets, Russell shares how to master evergreen traffic strategies in order to fill your website and funnels with your dream customers.

Here’s a quick video from Russell talking about your dream customers:

I have about a week left, and still only within the first five chapters of the book, so I still have a bit of a ways to go. There really is so much information, and I find myself spending extra time really going through things to ensure I am setting up my blog here to maximum my potential. Don’t forget to stop by my IG Stories. You can catch up on the highlights and then follow along for the rest of the week.

Get The Book

You can grab a copy of  Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers for FREE (just pay shipping and handling) at my link HERE.

This post is brought to you by our sponsor, Russell Brunson. The opinions expressed above are my own.