MASTER LOCK CELEBRATES NATIONAL RANDOM ACTS OF KINDNESS WEEK BY HELPING AMERICANS LOCK-UP THEIR NEW YEAR’S RESOLUTIONS
Company Provides Tips and Surprises Thousands of Consumers with Free Locks
MILWAUKEE (Feb. 6, 2012) –While improving health, fitness and organization consistently rank among the top New Year’s resolutions for consumers, recent research shows most Americans have trouble sticking to resolutions. By February, 36 percent of people have already abandoned their resolution, and by April, this total increases to 54 percent1. To help consumers stay on track, Master Lock is celebrating National Random Acts of Kindness Week®2 (February 13 – 19) by offering a variety of tips and products that are sure to help Americans lock-up their resolutions. Throughout the week, visitors to the brand’s Facebook page can enter daily for a chance to win free Master Lock products through a national sweepstakes. The company also will inspire gym-goers in select cities to stick to their fitness plans by handing out free 1534D Set-Your-Own Combination Password locks.
“A New Year’s resolution to positively change or enhance your life is an admirable goal if you can stick to it,” said Rebecca Smith, vice president, marketing for Master Lock. “We feel National Random Acts of Kindness Week is a great opportunity to spread a little kindness by providing consumers with added motivation, tips and products needed to maintain their goals for the year.”
In conjunction with Master Lock’s acts of kindness, the company has created the following set of tips to help consumers strategically adapt to their new lifestyles and make their New Year’s resolutions permanent habits:
• Write It Down…and Share It. Simply thinking through your resolutions and storing them mentally isn’t going to ensure you stay committed. Having a list of goals in your organizer, smart phone, or social media profile that you can easily access and share will reinforce your promise to yourself and spur encouragement from your followers and friends.
• Get the right gear. Whether your goals revolve around getting back in the gym or being more organized at home, having the right products to help you succeed is a must. For organization, the 7148D document storage box can help keep important documents safely filed away. To securely organize your digital life, register for a free account at www.masterlockvault.com to safely store your user names, passwords and other confidential data for easy access anytime, anywhere. Getting good shoes, proper work-out wear, and a new gym lock such as the 1534D Password lock will help reinvigorate your enthusiasm to exercise.
• Do it for a Month. In order for a new behavior to become a habit, you must stick to it for at least 30 days. Setting this small goal will make achieving your overall resolution more realistic. Plus, you can be encouraged when you’ve reached the one-month mark and assess your progress.
• Keep a Journal. Commit to writing one to two sentences about your progress toward your goals each day. Keeping a written record of how you’re doing will keep your resolution top of mind and motivate you to continue to make changes.
• One Step at a Time. Don’t set too many goals and then try tackling them all at once. Make one goal your priority and focus on changing your habits to achieve it. Once you’ve mastered it, set your sights on two additional goals, giving yourself realistic timelines to achieve them and go from there.
During National Random Acts of Kindness Week, Master Lock will be surprising gym-goers in six cities with the innovative 1534D Password lock to encourage them to stick to their fitness resolutions and spread a little kindness. The lock is ideal for safely storing your personal belongings during a workout and will be distributed in the following markets:
• Chicago, Illinois
• Los Angeles, California
• San Francisco, California
• New York, New York
• Dallas, Texas
• Miami, Florida
Consumers outside of the six markets can also get in on the fun and celebrate National Random Acts of Kindness week by visiting Master Lock’s Facebook page to enter for a chance to win prizes, including the 1534D Password Locks and Visa gift cards.
Disclosure: The above post is a press release provided by Master Lock. We will be providing a review & giveaway opportunity with them in the near future.