Ever have one of those days where it seems like everyone else is breezing past you, while you are struggling just to stand up? It can feel kind of disappointing to watch others succeed, while you flounder.
However, one important thing that most people forget is that most businesses don’t start out from the gate running like a stallion. Think of when that stallion was born:
- He fell on the floor first
- Then he wobbled around, trying to stand up
- Once he stood up, he fell back down a few times
- Then finally, he could walk around
- After a few years of work and training, he learned to run fast
- Then he could compete out the gate
Many of the people you see that are surprassing you have been working at it for years. They have perfected the things that work for them, while you are still in the learning process. Most business take at least 3 years to show a profit, so if you are just starting out, you need to learn to walk before you can run.
Sometimes it seems as though people who started at the same time as you are getting further faster. Well, there could be several reasons for this. They could have a better product/service than you or know how to target their market better, but more than likely they have someone with years of experience mentoring them. This basically helps catapult them past some of the beginning hurdles you are jumping. In the long run (pun intended), you want to be left standing, which means you need to prepare for a marathon, not a sprint.
Have you considered working with a business coach or mentor? Many states have SBA programs that offer business mentors that you can pair up with. You can also seek out coaching services depending on what you are struggling with in particular.
I offer coaching predominantly in the area of marketing, social media, & branding. Aside from the legal & financial implications of running a business, marketing is an area than many small business owners and entrepreneurs struggle with, especially in the beginning. You want to know how you can challenge a competitor, how to establish your brand and make your business stand apart from the rest, the best way to advertise to your customer, etc.
If you would like my help to jump over the initial hurdles, you can become one of my clients. I offer my Great 8 coaching program, the Become Better Brands BrandingBootcamp, & the Social Media Butterfly-in-Training program. All of which are designed to help you navigate and understand the importance of creating your brand identity and marketing it to your customers.
As always, comments are always appreciated. Tell me your experience with starting up your business. Are you running a marathon or a sprint?
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