Trademarking: Even Start-Ups Need to Think About It

 

From the moment you name your business, you should be thinking about whether or not there are any businesses with the name you have selected, or even with a similar name. You don’t want to invest your hard-earned money building a brand, only to find out that you might need to change everything.

I am writing

By |April 7th, 2011|Branding|0 Comments

Branding Your Office?

When many people think of a brand, their image may stop at a logo & maybe some promo materials. However, branding is a wholistic process for your business. Therefore, you need to consider the minute details to create a more consistent brand image and more cohesive brand identity. That means you need to brand your

By |January 18th, 2011|Branding|0 Comments

It’s Okay To Be Different…When You’re Branding

When you were in high school, being different was a bad thing. You strived to “fit in” by dressing like your friends, speaking like your friends, liking the same things as your friends, and even hanging in the same places as your friends.

But in the world of branding, being different makes you popular.

You’re appearance= Logo/

By |December 30th, 2010|Branding|0 Comments

Let’s Play “Name That Brand”: Brand Identification via Audio Visual Cues

By |June 2nd, 2010|Branding|0 Comments